The culture of any group consists of the collective behavior of its members. Cultural development starts with the behavioral norms espoused by leaders of a group. Rules of conduct in the form of policies and procedures and consequences for compliance and non-compliance are created to encourage conformity and to discourage non-conformity.

In most organizations, the behavior of leaders prompts policies, procedures, and management styles that shape the perceptions and behavior of workers, and therefore, the organization's culture.

Once a culture is entrenched, and change is desired, a systematic methodology is required to affect that cultural change. Behavior analysis provides that methodology. Divaker specializes in the behavioral methodology for affecting and managing change.

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